Launched in 2021, Paintology Coatings Research LLC is a technical consulting firm for the Paint & Coatings industry. We were founded by a principal member with 30+ years of hands-on experience in the successful design and commercialization of raw materials for the architectural coatings, industrial coatings, and construction products markets. We have deep expertise in varied coatings technologies and markets, in the design of raw materials, and in the formulation, application and testing of both water-based and solvent-based paints and coatings. Our goal is to help companies innovate more effectively, train more efficiently, make faster decisions in their product and market development processes, and introduce new products to the paint and coatings market with greater success.
Our services should be of interest to raw material manufacturers, paint and coatings manufacturers, raw material distributors, and coatings end-users such as product manufacturers, facility owners and architects.
Our approach is firmly rooted in the science of paints and coatings. The efficient development of raw materials such as resins and additives, and the paint and coating formulations based on them, depends on understanding the science behind the ingredients, their interactions in the coating formulation, and the physical processes impacting their manufacture, mixing, application, curing and ultimate performance. Although paints can be used to produce magnificent artwork, if someone tells you that the process of formulating paints and coatings is an "art", they probably don't understand the science needed to solve your problem.
President & Owner
After receiving a Ph.D. in chemistry from the University of Pennsylvania, Leo innovated for over 30 years in R&D and technical service roles for the Coating Materials businesses of Rohm & Haas and Dow Chemical. As a technical leader for the industrial coatings portfolio at Dow, he was responsible for new product development and market introduction, sales service and technical service projects, as well as market segment strategy. After retiring as a Principal Scientist in 2021, Leo started his consulting business, Paintology Coatings Research LLC, to continue his dual passions of helping customers solve problems and innovate, and teaching the science of paints and coatings to help others succeed in their roles, whether it is R&D, technical service, marketing, manufacturing or sales.
His experience encompasses the successful design and commercialization of raw materials for the architectural, industrial and construction products markets, and spans both waterborne and solventborne technologies, such as acrylics, epoxies and polyurethanes. With deep expertise in the formulation, application and testing of paints and coatings, he has spent his entire career introducing innovative products to the market, helping coating manufacturers develop new coatings and trouble-shoot formulating, manufacturing and application issues, and teaching end-users about the benefits of paints and coatings. He is a creative technical writer and presenter with lots of experience in preparing and delivering effective presentations, articles, technical literature, and commercial brochures to introduce new technologies and products.